BarkBox
During my time working with BarkBox, I have played a pivotal role in revitalizing their Amazon presence and overseeing all creative services for their brand presence on Amazon. This involved strategic optimizations aimed at enhancing user experience, shoppability, and overall sales. After a complete re-design of their storefront, I introduced seasonal brand store features and sale banners, injecting a dynamic element to the digital storefront. These optimizations resulted in substantial year-over-year growth in brand store sales.
Additionally, I led the creation of premium A+ content and best-in-class infographics, contributing to increased product engagement and conversion rates. This holistic approach not only transformed BarkBox's digital presence but also demonstrated the measurable impact of strategic design on sales growth.
A notable highlight was my creation of the premium A+ content creation for The Simpsons Collaboration x BarkBox, that seamlessly integrated the nastalgia of the classic cartoon with the brand to draw in fans of the show and Bark fans alike.
Premium A+ Content Product Description
